A Piiip, is an idea.  A toy, and a building block.  It is a representation of both physical and digital.
  A Piiip on its own can be seen as a single interesting figure, its flat its made of  paper like material and its encased in a rugged  laminated protective sleeve for aggressive play, and for environmental protection.  to make it tough enough to withstand a "warzone", but small and light enough for a child to carry with their belongings.  small bendable and practically weightless.

But its not just a toy, but a puzzle piece to a whole collection of building blocks you can put together.  All you need really is two things once you have a toy.  You can use their stands or you can stick them to a wall, or a playmat surface.   From there you can stick, terrain, buildings, vehicles, robots, accessories by the thousands... 

  Imagine a lovable toy, like a favorite building block with endless physical and digital application.  except a Piiip or its accessories are not limited to just blocks.    But a whole universe of endless items, outfits, vehicles, ships, tools... but it doesn't end there.

Your toy grows with you, it has a history with you.  You can play with it, or you can register your Piiip and grow it in the universe it belongs in.  You can be the writter of your own story, you can develop your toy into whatever you want.  Though Piiipz are naturally good, just like humans they need to be reinforced and loved and taught right words to ensure they too are happy.   Yes, thats right, imagine a toy that reacts to how you play with it.  over time you can make the happiest most fulfilled toy or you can create a toy with a more powerful story of struggle and overcoming challenges.  The story is up to you, he or she who dares to dream.